The more you engage with your audience, the more credibility and rapport will be built between you and your audience. Yes, many people are aware of that they need to engage with the audience in order to build the credibility but how many people are truly providing massive value to them? To really engage with your audience, the content that you posted must really be beneficial and constructive to them. No one wants to read content that are not able to solve their problems or is not constructive enough to help them. You must write what they want and not what you want.

Identify what your blog is about

When starting a blog, it is very common to write on many other topics that you like but by doing so,you will soon lose the objectives of your blog. Identifying what the readers will gain upon reading your blog is very critical. You would have to identify the purpose of your blog and refrain from blogging on different type of topics that are not related to one another. By doing so, not only will your readers get confused, they will find you as someone who do not know how to organize your content well and since they will establish the mindset that the content you produce won’t be able to benefit them. Would you ever want to read a blog that posted content on many different things? Definitely no right! Therefore, it would be good if you can narrow your blog to be as specific as possible. There is no point for you to target a lot of audience when they are not really interested in the topic that you wrote. Engage your audience and provide the best for them.

Article Source: http://EzineArticles.com/7022962