It is estimated that there are as many as one hundred million Blogs presently online in the Internet, each one an individual expression of a person, group or company. Adding yourself to this number, going online and expressing yourself through your own Blog, is a relatively easy undertaking, made all the more simple by a number of commercial and non-commercial Blogging services. For the beginner, this wealth of Blogs and the number of different companies offering Blog solutions may seem overwhelming at first, but a quick introduction to what is available and how to best utilize what is available clears the ground considerably.

The first consideration a budding Blog owner should make is their aim. Do you, as a potential writer, wish to merely record your thoughts and impressions for family and friends, or for yourself alone in the form of a diary? Do you wish to capture a niche market with specialized knowledge and experiences, with opinions and information? Are your interests aimed more towards earning money through your Blog either through membership fees or advertising? For many the pull of the Internet is a perceived opportunity to make money, something which the weblog monitoring and news site Technorati, in their State of the Blogosphere 2010, clearly show to be a pipe dream. Once you have settled your aim, what you wish to achieve with your Blog, you should consider where in the marketplace your Blog is likely to find its home.

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